Premier Protein

Role: Concepting, Art Direction, Design At Smiths Agency, I led the creative for Premier Protein’s ongoing organic social and blog content. Each month, I worked with copywriters to concept and develop content and recipe ideas based on current trends, events, and product needs, then coordinated with the producer to plan each photoshoot and source props. On set, I collaborated with food stylists and photographers to bring the ideas to life. The work spans new product flavor launches, evergreen content, recipes, and mini lifestyle campaigns.