Strategy, Concepting, and Art Direction for all Fifth Season Organic Social content.
I lead the transition to move all social content in house in early 2022 from previously working with an agency. This included standing up the process, working on strategy, identifying social pillars and establishing visual guidelines across channels, as well as content creation for Reels + Tiktok.
Food Styling: Quelcy Kogel
Photography: Tom Macconnell
Content includes: recipes, brand partnerships, product teasers/announcements, memes and evergreen social.