Our internal design team worked closely together to evolve the Fifth Season branding after having been managed by an outside agency since the launch of the company. We created new brand guides, packaging, social graphics, photography, campaign visuals, email marketing, and sales materials just in time to launch our salad line in Kroger.
In addition to the brand elements we also moved all social in house, from strategy to planning and directing photoshoots. This content included recipes, brand partnerships, product teasers/announcements, memes and evergreen graphics. My responsibilities included standing up the process, working on strategy, identifying social pillars and establishing visual guidelines across channels, as well as content creation for Reels + Tiktok.
Food Styling: Quelcy Kogel & Ana Kelly
Photography: Tom Macconnell & Adam Milliron