Art direction, design, and set styling for new Fifth Season packaging.
In 2022 Fifth Season reconstructed their salad kit packaging with functionality in mind. The new form factor is paired with a bold new package design that better showcases the greens and allows more space for the brand story to shine. Crucial to the redesign was insuring flavor was communicated clearly, and a set distinction between SKUs remained evident through Fifth Season’s bright and saturated brand palette.
Along with the packaging redesign came an entire new set of product photography or social content that highlights taste with over the top dressing pours, billowing salads, and the perfect bites.
Photography by Tom Macconnell
Food Styling by Quelcy Kogel