Dum-Dums is a venerable 95-year-old brand. It has over 90% consumer awareness and recently became the #1 lollipop in the USA without any major advertising. The secret to the brand’s success had been its adoption by thousands of businesses as a way to put a smile on the faces of their customers and say thank you. Smith Brothers Agency worked with Spangler to help the brand advertise for the first time in almost 30 years.
Featured in AdWeek, Ads of the World, The Drum
Awards: 4 Pittsburgh Gold Addy’s
Smith Brothers Agency
Role: Concepting, Art Direction, Design
Animation: Nathan Love